Target Audience 

Primary Audience

Demographics-

Gender: Women 

Ages: +26

Status: Varies

Nationality: Varies

Psychographics-

Personality: Extroverted/Hard-working/Complex emotional being 

Interests: 

-       During freetime, they like to relax at home or a spa/salon. 

Lifestyle: 

-       Divorced/Single women

-       Stay-at-home wife/mother

-       Career women (in or not in a man’s field)

Values

-       Staying Strong! 

-       Share opinions

-       Help others 

Why?

The representation of family or relationship conflict, particullary targets women who endure hardship from heavy breakups or marriage issues. For instance, cheating is one of the most common problems that affect romatical relationships. A mature female audience are more likely to be attracted towards this concept, due to the dramatic seriousness broadcasted in the characters. 

Secondary Audience

Demographics-

Gender: Young girls 

Ages: 17-19

Status: Middle/High class

Nationality: Varies

Psychographics-

Personality: Extroverted/Feminists

Interests: 

-       Like Romcom literature, but LOVE Dramatic suspense 

-       Women empowerment movies like Legally Blonde

-       Love socialing at school, especially to talk about this film

Lifestyle 

-       Socially engage in volunteering/club organizations

-       Love hanging out with friends during weekend

Values

-       Always keep busy! 

-       Thorough communication with others. 

Why?

The representation of women and maturity of the audiences can still target a younger age range, specifically 17 to 19. The charcater Grace, entices girls who can relate and went family issues. Although the concept discusses hardship, it also reflects on strength and movement. The secondary target audience will feel that they are not alone and empowered. Although the opneing scene will not demonstrate how they will triumph over these emotions, they are leaving to create new beginning.