Thursday, February 22, 2024
Characters
Wednesday, February 21, 2024
Target Audience
Primary Audience
Demographics-
Gender: Women
Ages: +26
Status: Varies
Nationality: Varies
Psychographics-
Personality: Extroverted/Hard-working/Complex emotional being
Interests:
- During freetime, they like to relax at home or a spa/salon.
Lifestyle:
- Divorced/Single women
- Stay-at-home wife/mother
- Career women (in or not in a man’s field)
Values
- Staying Strong!
- Share opinions
- Help others
Why?
The representation of family or relationship conflict, particullary targets women who endure hardship from heavy breakups or marriage issues. For instance, cheating is one of the most common problems that affect romatical relationships. A mature female audience are more likely to be attracted towards this concept, due to the dramatic seriousness broadcasted in the characters.
Secondary Audience
Demographics-
Gender: Young girls
Ages: 17-19
Status: Middle/High class
Nationality: Varies
Psychographics-
Personality: Extroverted/Feminists
Interests:
- Like Romcom literature, but LOVE Dramatic suspense
- Women empowerment movies like Legally Blonde
- Love socialing at school, especially to talk about this film
Lifestyle
- Socially engage in volunteering/club organizations
- Love hanging out with friends during weekend
Values
- Always keep busy!
- Thorough communication with others.
Why?
The representation of women and maturity of the audiences can still target a younger age range, specifically 17 to 19. The charcater Grace, entices girls who can relate and went family issues. Although the concept discusses hardship, it also reflects on strength and movement. The secondary target audience will feel that they are not alone and empowered. Although the opneing scene will not demonstrate how they will triumph over these emotions, they are leaving to create new beginning.
Sunday, February 18, 2024
Technology/Technical Elements
Technology/Technical Elements
Thoughts
Before I begin discussing what technical elements I would like to use and the methods I would like to achieve them, I would like to clarify that my filming and editing knowledge is very limited. With the iPhone 15, I took the initiative to discover how to create homemade cinematic scenes.
This was an unusual course because most of the videos discussed the technological features of these elements using cameras I do not own. I want to ask to borrow some of my cameras, but for the time being, I think learning technical elements that I have learned this year with my iPhone 15. Wish me luck!
Beginning
Cake Scene Example
One of my favorite shots that I want to entice the audience is the first shot of the cake scene. I took some inspiration from this video I found on YouTube. I felt that the focus of the candles and the closeness of the shoot were just the right amount. The background gives the illusion of a cake, but I believe it is crumbled paper. I do love the lighting; however, I feel that the tone I would like to present involves warm hues.
Warm hues such as orange and yellow provide an optimistic route. Grace, the daughter, is celebrating her birthday and I would like to demonstrate that across the scenes, to showcase she is continually happy as her parents are getting along. The girl will be wearing pink, to demonstrate innocence, sensitivity, and love for her parents. Then I would like to transition that color immediately after Mary, the wife, finds out her husband is cheating. The lighting would dim darkening the orange hue to grey creating a dull and empty feeling.
I would like to use Capcut for some of my editing effects. I researched a video on how to use Capcut and how to use the color features. One of the methods is that I will utilize different filters to work in my favor, and then adjust the lightening, intensity, and speed.
Color Capcut Tutorial:
Another example of how I would like to illustrate the birthday scene:
Key Takeaways of Lighting Hacks:
- Must manipulate shadows, not make the room brighter.
- Windows=Natural light source (I might add if it provides a clear effect on the character's features)
- Angling light adds more dimension. (I will use it to showcase some serious facial expressions from the parents when they are about to argue)
- Backlights cause separation.
- Contrast in lightening colors is visually appealing. (Might insert at the beginning to entice the audience)
- Background objects- (ideas: balloons, banners, drinks, gifts)
Camera Techniques
Handheld:
Lastly, I decided to incorporate a camera technique with the use of my iPhone: Handheld movement. The scene where Mary begins to walk hurriedly after discovering her husband’s secret will be filmed through an over-the-shoulder shot. I believe this will be the most difficult scene to film. I took the liberty to research these techniques that are filmed through an iPhone. Luckily, I found these two YouTube videos.
This one explains the Do’s and Don’ts.
How?
This video explains how to create that stability and control through handheld movement using an iPhone.
Key Takeaways:
- Glide with the camera (knees bend and slow movement)
- Exposure locked.
- 0.5 Shots create a wider clearer view of what is going on.
- Hand placement
Saturday, February 17, 2024
Brainstorming
Brainstorming
Plot:
At their child’s birthday party, the mother
finds out that her husband is cheating on her after they have resolved their
differences for the sake of their child's important day.
Characters:
-
Girl Child (Grace)
Personality: Mature, Sensitive, Understanding
Why?
Her parents' constant fighting forced her
to mature at an early stage. She became responsible and top of her grades just
to make them happy. Whenever she feels as though her parents are about to
quarrel again, she becomes rather sensitive towards her surroundings until she
can get them into agreeance again.
-
Father (James)
Personality: Independence, Self-Containment,
Impatient
Why?
He loves Grace dearly and wants the best
for her. However, he blames her mother for putting pressure on Grace for being
the best. He feels that Grace deserves everything, even if it means not
consulting or ignoring his wife. For instance, he buys Grace an expensive gift
after Mary overwhelms her daughter about her future.
-
Mother (Mary)
Personality: Strong, Authoritarian, Sensitive
Why?
Mary is trying to teach Grace valuable
lessons and sees that James is doing this out of spite. Mary grew up in harsh
conditions, so she wants the best for her daughter. She can be opinionated and
requires communication in her relationship. She becomes sensitive when her
husband does not confide in her opinions even when she agrees.
Key Moments:
(House)- Birthday Party
1.
Starts with an extreme close-up of the cake.
2.
Parents agreeing to stay in agreeance.
3.
Parents enjoy each other’s company.
4.
Grace is happy and starts opening gifts.
5.
Her dad got her an expensive gift.
6.
Mary took a deep breath.
7.
Parents do a good job.
8.
Mary thinks that their marriage can be saved.
9.
Place the cake on a different counter, almost at
the edge.
10.
Sees Husband’s phone (a notification)
11.
Finds out he is cheating and looks up.
12.
Title
13.
Fast-paced walking of her approaching him
dramatically.
14.
The opening scene ends.
Possible Title Names:
- Never Again
- Hello Revenge!
Friday, February 16, 2024
Genre Research- Campaign Portfolio
How to Drama?
Thursday, February 8, 2024
The Beginning :)
Campaign Portfolio Project
Today is finally the day! It is the day to assemble everything we learned into our Campaign Portfolio Project. After learning the visual elements and technical strategies that make a film great, our teacher said it is time. I cannot wait to figure out what sort of fiction will I create with my potential teammates. I think collaborating with other people is fun when sharing ideas and utilizing the elements we learned in class towards our production.I was thinking of the examples that were broadcasted last class and a lot of them shared a common element: life and creativity. Some of the intriguing features is the comedy aspect. I love when most films have a dramatic or musical introduction, so maybe I can explore genres that reflect these characteristics.
Disney movies and true stories are my absolute favorite: for example, Tangled and Lion King. Lilo and Stitch has a wonderful film opening, where it showcases the location and the girl. I love the tropical vibes and the culture representation with the song. There is a lot of colorful and creative visuals. I feel like my production should be happy and exciting. Maybe it could relate to children because children are the source of happiness. A realistic film approach is easier to work with, but I can figure out a way to explore how these films can communicate life in an expressive method.
Friday, February 2, 2024
Bluegrass “Beg Steal Or Borrow”- Music Research
Researching the music genre “Bluegrass” was difficult since the the genre itself was not presently popular. My teammates and I analzyed the four different bluegrass artists. That helped us uncover what type of audience, mise-en-scene elements, and acoustic bluegrass has.
Afterwards, it was time to brainstorm. We learned how to create a brand image and incorporate it into our artist. We had to choose between different songs and based on the chosen song, create an entire image for our artist and brand.
During the planning process, we choose a soulful american outlook due to the bluegrass roots and incorporate modern marketing and covergence to reach a younger mature audience. We had to resonate with the audience by utilizing a narrative approach for our artist’s music video. This way the audience can relate and listen to bluegrass.
The lyrics to the song we chose was intriguing and perfect for our concept. We went through various versions of the story when creating the storyboard. When creating the production itself, my teammates and I tried to assemble symbolized elements within the video. They all shared a common component: life. We felt that the song depicted life as a routine and that was the story for our music video.
Our presentation focused on the brand’s marketing and distributing techniques that embody our artist and the brand’s values. We focused on expading our audience as well as distributing the message as much as possible.
I have learned to identify and highlight how images need to be detailed and purposeful in order to be successful. I never paid attention to those features, but now I realize that I have, I just did not know that those features were the reasons that intrigued me into the artist.
I believe that this lesson allowed me and my teammates to experiment with film and the concepts with it. Creating something extraordinary out of a media allowed us to explore beyond what we usually percieve. Thus, it will improve our campaign portfoilo into a well oriented pitch for viewers such as investers or audiences to take into delight.
Creative Critical Reflections
CCR PT.1 💗 Link : https://drive.google.com/file/d/1JRZGko6tDBh06DsIypJ0goR-9N6U-5l_/view?usp=sharing CCR PT.2 💫 Link : https://drive.goog...
-
CCR PT.1 💗 Link : https://drive.google.com/file/d/1JRZGko6tDBh06DsIypJ0goR-9N6U-5l_/view?usp=sharing CCR PT.2 💫 Link : https://drive.goog...
-
Ooo La La 💅 Hey Besties!!! Every great drama needs an oufit and appearnce ready to wow the audience. Costume design in one of the key det...
-
Campaign Portfolio Project Today is finally the day! It is the day to assemble everything we learned into our Campaign Portfolio Project....




